Touchpoints

In Switzerland, you can contact us for a personal appointment to view the watch collection.

Our aim is to offer our watches at an exceptionally competitive price. This leaves us no room for multi-level distribution via a traditional dealer network. Through our personal direct sales, you can therefore be assured that you will always receive our high-quality watches at the best possible price.

Showroom Piccola & Jofrette

Welcome to Piccola & Jofrette. Our home is in a historic former watch factory at Chemin Frédéric-Ingold 5 in Biel-Bienne, where the brands “Piccola” was founded in 1914 and “Jofrette” in 1915.

The PJ team works there and develops visions, ideas and concepts for the start-up Piccola & Jofrette, which is part of the family business Altus Montres SA.

You are welcome to make an appointment to visit us in Biel/Bienne and view the watch collection.

Point of Sales

Zeit.Zone, Zurich

Discover Piccola & Jofrette new in Zurich at Zeit.Zone.

Zeit.Zone Zurich is more than just a watchmaker’s workshop. Zeit.Zone is a meeting place for connoisseurs and enthusiasts of exceptional timepieces. Zeit.Zone is committed to being guardians of time, experts in precision, and preservers of an ancient craft. Since 2003, Zeit.Zone has been bringing high-quality timepieces back to life and offering a wide range of services for watch lovers and collectors. Step into the world of watchmaking and experience the perfection and passion behind every timepiece.

We look forward to seeing you in Zurich.

Galerie Kunstreich, Bern

In November 2023, we successfully launched our first watch collection PJ1 by Piccola & Jofrette in the traditional Galerie Kunstreich in the old town of Bern.

Team PJ offers the opportunity to present the watch collection to you personally by appointment in the beautiful premises at Gerechtigkeitsgasse 76. We look forward to your visit in Bern.