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Back to the roots,
back to the future.

Founded in 2023, with the clear goal of building a timeless, elegant watch where «Swiss Made» is not merely printed on the dial, but genuinely lived by the brand, honestly and without compromise.

It is therefore our highest aspiration to work exclusively with the most talented specialists in the region, and to develop and manufacture watch components such as the movement, case, dial, hands, sapphire crystal, and strap entirely in Switzerland, without exception.

Uncompromisingly Swiss, uncompromisingly transparent.

Back to the roots,
back to the future.

Founded in 2023, with the clear goal of building a timeless, elegant watch where «Swiss Made» is not merely printed on the dial, but genuinely lived by the brand, honestly and without compromise.

It is therefore our highest aspiration to work exclusively with the most talented specialists in the region, and to develop and manufacture watch components such as the movement, case, dial, hands, sapphire crystal, and strap entirely in Switzerland, without exception.

Uncompromisingly Swiss, uncompromisingly transparent.

Piccola & Jofrette is an independent Swiss watch company from Biel-Bienne, crafting fine, authentic, and affordable Swiss watches in small series. Every component, including the movement, case, dial, hands, sapphire crystal, and strap, is developed and produced exclusively in collaboration with Swiss partners and offered to the market at an exceptionally fair price.

Discover our watches, which not only look beautiful, but also deliver on what «Swiss Made» truly promises.

Collection

TO THE COLLECTION

Founding

Piccola & Jofrette was founded in 2023 as a subsidiary of Altus Montres S.A., following two years of development work. The idea behind it was as simple as it was ambitious: to create a beautiful, authentic, and affordable watch whose components, including the movement, case, dial, hands, sapphire crystal, and strap, are manufactured one hundred percent in Switzerland.

FOUNDING

Motivation & Philosophy

Our aspiration is to build affordable, classically elegant watches that are not only developed and manufactured in Switzerland, but also consist exclusively of watch components, including the movement, case, dial, hands, sapphire crystal, and strap, developed and produced in close collaboration with regional Swiss partners. In everything we do, we stand for uncompromising transparency.

MOTIVATION & PHILOSOPHY

Swiss Production

The watches of Piccola & Jofrette and their components, including the movement, case, dial, hands, sapphire crystal, and strap, are developed and produced in Switzerland within a 70 km radius of Biel-Bienne, from La Chaux-de-Fonds to the Bernese Oberland.

SWISS PRODUCTION
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