Piccola & Jofrette is a traditional Swiss watch company from Biel-Bienne that builds fine, authentic, and affordable Swiss watches in small series, whose watch components are developed and produced exclusively in collaboration with Swiss partners and are offered on the market at a fair price.
Just in time for the start of the First World War, on May 20, 1914, Charles Perret, Georges Flury, and Fernand Engel founded a watch factory based at Champagne 1a (now Frédéric-Ingold 5) in Biel-Bienne.
Our unconditional aim is to build affordable, classically elegant ladies’ and men’s watches that are not only developed and manufactured in Switzerland but also consist exclusively of watch components created and produced in Switzerland by our regional Swiss partners.
The watches from Piccola & Jofrette and their components are developed and produced in Switzerland within a radius of 70 km from Biel-Bienne.
